{"id":7475,"date":"2018-04-20T10:10:34","date_gmt":"2018-04-20T10:10:34","guid":{"rendered":"https:\/\/posbistro.com\/blog\/?p=7475"},"modified":"2018-05-09T15:26:41","modified_gmt":"2018-05-09T15:26:41","slug":"7-ways-to-prepare-for-the-next-food-truck-festival","status":"publish","type":"post","link":"https:\/\/posbistro.com\/blog\/7-ways-to-prepare-for-the-next-food-truck-festival\/","title":{"rendered":"7 Ways To Prepare For The Next Food Truck Festival"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Running a food truck is never easy, but thriving during food truck festivals \u2014 that\u2019s a whole other challenge. These events are a terrific opportunity to generate revenue, but they also put stress on your menu, systems, and employees. Let\u2019s explore some ways you can set yourself up for success at the next big festival.<\/span><\/p>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7610\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24101945\/Evaluate-The-Efficiency-Of-Your-Menu.png\" alt=\"Evaluate-The-Efficiency-Of-Your-Menu\" width=\"1000\" height=\"358\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24101945\/Evaluate-The-Efficiency-Of-Your-Menu.png 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24101945\/Evaluate-The-Efficiency-Of-Your-Menu-300x107.png 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24101945\/Evaluate-The-Efficiency-Of-Your-Menu-768x275.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h5>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Food truck festivals aren\u2019t your typical events. The people who attend them are food truck savvy and can easily spot when a truck isn\u2019t serving an efficient menu. To ensure that you appear skilled and professional, and to maximize efficiency and revenue, take a careful look at your menu and ask yourself these questions.<\/span><\/p>\n<ul>\n<li><b><b>Should I scale down the menu?<span style=\"font-weight: 400;\"> Extreme circumstances can call for extreme measures. Even if your slowest items aren\u2019t actually that slow to make, they may still be worth trimming to help you maintain high speed during the rush. It also <\/span><a href=\"https:\/\/mobile-cuisine.com\/menu-design\/limit-offerings-food-truck-menu-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">keeps things simple for customers<\/span><\/a><span style=\"font-weight: 400;\"> and enables you to bulk-buy ingredients for greater discounts.<\/span><\/b><\/b><\/li>\n<li><b><b><b>Are my items priced strategically?<span style=\"font-weight: 400;\"> Food truck festivals are exhilarating for foodies partly because there are so many foods to sample. By having a couple low-cost items, you lower the barrier of entry for people hopping from one truck to the next.<\/span><\/b><\/b><\/b><\/li>\n<li><b>Can I offer an event-exclusive menu without losing efficiency?<span style=\"font-weight: 400;\"> Exclusivity sells, but if you sacrifice efficiency for a couple special items, you\u2019ll lose the gains those items brought you when customers walk away from your long line.<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Striking a balance between price, diversity, and simplicity isn\u2019t easy, but it\u2019s not something you cannot afford to take lightly. Give yourself a couple hours to run the numbers, evaluate the speed of certain items, and create a strategic menu.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7611\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104014\/Promote-Promote-Promote.png\" alt=\"\" width=\"1000\" height=\"358\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104014\/Promote-Promote-Promote.png 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104014\/Promote-Promote-Promote-300x107.png 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104014\/Promote-Promote-Promote-768x275.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once your place in a food truck festival has been established, it\u2019s time to dig deep into the promotion phase. When the festival begins, you\u2019ll be surrounded by other trucks trying to lure in customers, so even a small amount of proactive marketing weeks before the event can go a long way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is the obvious way to get your name in front of potential festival foodies. Every business will go this route\u2014and you should too. Here are a few ways you can <\/span><a href=\"https:\/\/www.foodtruckoperator.com\/whitepapers\/social-media-marketing-guide-for-food-truck-success\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">stick out on social media<\/span><\/a><span style=\"font-weight: 400;\"> when it comes to promoting for the festival specifically:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong><strong><strong>Use relevant hashtags for the festival<\/strong><\/strong><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><strong><strong>Engage with regular people who are excited about the event<\/strong><\/strong><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><strong><strong>Post pictures of your menu beforehand<\/strong><\/strong><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><strong><strong>Promote event-exclusive items<\/strong><\/strong><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>Tell people your trucks\u2019 location during the festival<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another way to give yourself an edge before the event is to partner with another attending food truck. Similarly to how you may cross-promote with different retail locations in a way that\u2019s mutually beneficial, partnering with complimentary food trucks at the festival provides you both an easy, inexpensive way to attract new customers.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">To understand the best types of businesses to collaborate with, you need to know your target market. Once you know who your audience is, what they like, what they buy, and where they go, you can start brainstorming other ventures that may attract the same type.<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u2014 <\/span><a href=\"https:\/\/restaurantmba.com\/cross-promote-food-truck\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Marketing MBA<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, cross-promoting your burrito truck with an exotic churro truck a few spots over can create a dish-dessert combo that resonates with customers and contributes to the growth of both businesses.<\/span><\/p>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7612\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104104\/Streamline-Every-Step-Of-The-Process.png\" alt=\"\" width=\"1000\" height=\"358\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104104\/Streamline-Every-Step-Of-The-Process.png 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104104\/Streamline-Every-Step-Of-The-Process-300x107.png 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104104\/Streamline-Every-Step-Of-The-Process-768x275.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h5>\n<p>&nbsp;<\/p>\n<p>Chaos in the kitchen is the fastest way to kill productivity, extend lines, and lose customers. Scrutinize every step of the customer journey, from line waiting and menu reading, to ordering, to receiving the order. Wherever you find a bottleneck in the system, do something about it\u2014or face the consequences come the next rush.<\/p>\n<p><span style=\"font-weight: 400;\">Here are a few common problems you can avoid with a bit of foresight:<\/span><\/p>\n<ul>\n<li><b><b><b>Orders not getting passed to the cooks smoothly<span style=\"font-weight: 400;\">. Pen and paperwork when things are slow, but during the chaos of a food truck festival, it\u2019s safer to <\/span><a href=\"https:\/\/food-truck.posbistro.com\/inexpensive-functional-reliable\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pass orders along automatically<\/span><\/a><span style=\"font-weight: 400;\"> using a digital screen. This keeps everything in order, eliminates the risks of bad handwriting, and ensures no orders get lost underneath the stovetop.<\/span><\/b><\/b><\/b><\/li>\n<li><b><b><b>Customers wondering if their order\u2019s been forgotten<span style=\"font-weight: 400;\">. Give your customers a way of knowing when they can expect their food to be ready. This often means giving a quick verbal time estimate, but the best way to keep customers patient, especially at big events, is to use an automated numbering system.<\/span><\/b><\/b><\/b><\/li>\n<li><b><b><b>Promising food you don\u2019t have<span style=\"font-weight: 400;\">. The person at the register doesn\u2019t always know exactly what\u2019s left in the cooking area, which can lead to upset customers if you\u2019re not careful. A POS system that tracks inventory keeps you from accidentally promising what you can\u2019t deliver.<\/span><\/b><\/b><\/b><\/li>\n<li><b>Losing internet and not being able to accept credit card payments<span style=\"font-weight: 400;\">. Large events tend to make WiFi and cell service inconsistent, and losing your ability to accept credit cards can alienate customers by the dozens. Find a POS system with an \u2018offline mode\u2019 for these stressful circumstances.<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7558\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23141156\/food-truck-operations1.png\" alt=\"\" width=\"1200\" height=\"500\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23141156\/food-truck-operations1.png 1200w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23141156\/food-truck-operations1-300x125.png 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23141156\/food-truck-operations1-768x320.png 768w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23141156\/food-truck-operations1-1024x427.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Accounting for these potential issues one-by-one is possible, but the most efficient way to make sure you don\u2019t fall into one of these traps is by adopting a <\/span><a href=\"https:\/\/posbistro.com\/food-truck-pos\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">POS system designed for food trucks<\/span><\/a><span style=\"font-weight: 400;\"> with all these solutions already incorporated.<\/span><\/p>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7613\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104136\/Stock-Up-On-Supplies%E2%80%94Then-Buy-Some-More.png\" alt=\"\" width=\"1000\" height=\"358\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104136\/Stock-Up-On-Supplies%E2%80%94Then-Buy-Some-More.png 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104136\/Stock-Up-On-Supplies%E2%80%94Then-Buy-Some-More-300x107.png 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104136\/Stock-Up-On-Supplies%E2%80%94Then-Buy-Some-More-768x275.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h5>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve slimmed down your menu, you may be able to capitalize on some bulk discounts. We suggest leaning hard into those discounts. Don\u2019t just buy extra. Buy far more than you think you could ever need, because running out of ingredients or supplies can mean thousands of lost dollars in revenue and hundreds of potential customers not reached. If possible, find someone who can be available that day to make last-minute runs to the store\u2014just in case.<\/span><\/p>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7614\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104214\/Prep-Work-As-Much-As-Possible.png\" alt=\"\" width=\"1000\" height=\"358\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104214\/Prep-Work-As-Much-As-Possible.png 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104214\/Prep-Work-As-Much-As-Possible-300x107.png 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104214\/Prep-Work-As-Much-As-Possible-768x275.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h5>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The big day\u2019s coming up, and you really don\u2019t want to be caught unprepared. You spent hundreds of dollars on your reservation, may pay a small percentage of sales to the event organizers, and are going to be in front of hundreds or thousands of hungry people. Do as much prep-work as you can the week leading up to the event and set yourself up for an efficient festival day.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7615\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104248\/Get-Creative-With-On-Site-Marketing.png\" alt=\"\" width=\"1000\" height=\"358\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104248\/Get-Creative-With-On-Site-Marketing.png 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104248\/Get-Creative-With-On-Site-Marketing-300x107.png 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104248\/Get-Creative-With-On-Site-Marketing-768x275.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The usually incorrect \u201c<i><span style=\"font-weight: 400;\">make it and they will come<\/span><\/i><span style=\"font-weight: 400;\">\u201d adage isn\u2019t exactly wrong in this scenario. At food truck festivals, customers actually do come to you. However, when there are dozens of options to choose from, you still have to make your business stand out.<\/span><\/p>\n<ul>\n<li><b><b>Get eyes on your menu<span style=\"font-weight: 400;\">. Have someone pass out menus to folks in line or wandering close to your food truck. Make sure your signs and prices are readable from far away.<\/span><\/b><\/b><\/li>\n<li><b><b>Don\u2019t be afraid to get vocal<span style=\"font-weight: 400;\">. Call out your menu, declare your specials proudly, and engage with passersby. The more attention you bring (without becoming irritating), the most people will consider your truck.<\/span><\/b><\/b><\/li>\n<li><b>Don\u2019t settle for normal<span style=\"font-weight: 400;\">. Plain trucks can serve delicious food, but they don\u2019t generate the attention that more wild, weird, and colorful trucks do. Play noticeable music. Dress up in eye-catching costumes. Give all your customers bracelets\u2014whatever it takes to drum up attention.<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s your moment to shine (and make some serious cash). Make the most of it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7616\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104327\/Double-Check-The-Logistics.png\" alt=\"\" width=\"1000\" height=\"358\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104327\/Double-Check-The-Logistics.png 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104327\/Double-Check-The-Logistics-300x107.png 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/24104327\/Double-Check-The-Logistics-768x275.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Minor logistics problems turn into big headaches when you discover them on festival days. Here are a few things you should check up on before the big day:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong><strong><strong>Up-to-date insurance and an <a href=\"https:\/\/insuremyfood.com\/top-ten-insurance-mistakes-for-food-trailers-and-food-trucks\/\" target=\"_blank\" rel=\"noopener\">additional certificates for the event organizers<\/a><\/strong><\/strong><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong><strong><strong>Proof of food service training and food safety compliance<\/strong><\/strong><\/strong><\/li>\n<li style=\"font-weight: 400;\"><strong>A full tank of gas + extra gas for your equipment<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Double-checking shouldn\u2019t take too long and will keep you from setting up shop only to discover you\u2019re not approved for service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8212;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preparing for food truck festivals can be stressful. The pressure\u2019s on, customers have high expectations, and big money\u2019s on the line. But all things aside, you need to make sure that customer satisfaction is your #1 priority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to keep your customers happy is to carefully tailor every step of their journey, from ordering, to waiting, to receiving food. And the easiest and most affordable way to accomplish all that is to use an integrated POS system that\u2019s <\/span><a href=\"https:\/\/food-truck.posbistro.com\/inexpensive-functional-reliable\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">specifically designed with food trucks in mind<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running a food truck is never easy, but thriving during food truck festivals \u2014 that\u2019s a whole other challenge. These<\/p>\n","protected":false},"author":10,"featured_media":7477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[15,2044],"tags":[],"class_list":["post-7475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodtruck","category-tips"],"_links":{"self":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/comments?post=7475"}],"version-history":[{"count":22,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7475\/revisions"}],"predecessor-version":[{"id":7494,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7475\/revisions\/7494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/media\/7477"}],"wp:attachment":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/media?parent=7475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/categories?post=7475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/tags?post=7475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}