{"id":7534,"date":"2018-04-23T13:02:29","date_gmt":"2018-04-23T13:02:29","guid":{"rendered":"https:\/\/posbistro.com\/blog\/?p=7534"},"modified":"2018-05-09T15:23:43","modified_gmt":"2018-05-09T15:23:43","slug":"restaurant-marketing-ideas","status":"publish","type":"post","link":"https:\/\/posbistro.com\/blog\/restaurant-marketing-ideas\/","title":{"rendered":"Interesting marketing ideas for restaurants"},"content":{"rendered":"<p><b>Take the road less traveled if you want to be successful in the culinary world. Surprise your guests with new ideas and they\u2019ll be counting the days until they visit your restaurant again.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Many factors come into play when doing restaurant marketing. We know it\u2019s hard to come up with truly original, eye-catching ideas. The basis is to be well-prepared and not afraid to bring your ideas to life. Here are some ways to make your restaurant the talk of the town.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5>Everyone likes to celebrate \u2013 use that!<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7544 size-full\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23130019\/national-cupcake-day.png\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23130019\/national-cupcake-day.png 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23130019\/national-cupcake-day-300x150.png 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23130019\/national-cupcake-day-768x384.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to wait for a special occasion to make an event at your restaurant. Turn at least one day each month into a one of a kind experience for your guests. Create your own special occasion for your guests to celebrate. It could be anything! High five day (April 19<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\">) emoji day (July 17<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\">), taco day (October 4<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\">), you have plenty of wacky holidays to choose from. There\u2019s a big buzz on the Internet around these nontraditional holidays and you can find many calendars that will tell you what you could be celebrating today (as we\u2019re writing this, it\u2019s tartan day!). It\u2019s nearly impossible to find one, comprehensive calendar that includes all nontraditional holidays, check out<a href=\"https:\/\/nationaldaycalendar.com\/march-overview\/\" target=\"_blank\" rel=\"noopener\"> this calendar for a nice selection<\/a><\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever day you choose to celebrate, organize a special promotion for your clients, introduce a new, decorative element and see your loyal following grow! This might just be the best (and most fun) way to market your restaurant.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5>Support local initiatives<\/h5>\n<p><span style=\"font-weight: 400;\">A good way to promote your establishment is through various local initiatives. If you want to build a good reputation in your town, you need to show that you can give back. Get involved with local festivals by offering free meals giveaways, or donate some food vouchers to the organizers of the summer carnival. However you decide to get involved, your generosity won\u2019t go unnoticed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5>It\u2019s not about selling, it\u2019s about satisfying needs<\/h5>\n<p><span style=\"font-weight: 400;\">Most restaurants understand that customers come not only for the food but also for the experience. An easy way to create an experience is through the d\u00e9cor. Whether it\u2019s moderns, classical, avant-garde, choose your style wisely and stay true to it, there\u2019s nothing worse than a mishmash of carelessly chosen pieces. People just love great design, and the reason why is because it looks good on pictures. See how this places in London turned their interior design into free Instagram marketing:\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FUNILADAdventure%2Fvideos%2F2034181213578022%2F&amp;show_text=0&amp;width=476\" width=\"476\" height=\"476\" frameborder=\"0\" scrolling=\"no\" align=\"center\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Customer service is also important. Your waiters are the face of your business, make sure they leave a pleasant impression on your customers. Thirdly, your food needs to be tasty otherwise no amount of hand-picked flowers or friendly waiters will bring them back. Invest in some nice cutlery and dishes to serve your mouth water meals on. Take plating dishes to the next level and your customers will keep coming back just to see what you\u2019ve come up with next.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5>Influencer marketing<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7537 size-full\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23123542\/restaurant-selfie.jpg\" alt=\"\" width=\"1000\" height=\"533\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23123542\/restaurant-selfie.jpg 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23123542\/restaurant-selfie-300x160.jpg 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/04\/23123542\/restaurant-selfie-768x409.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This type of restaurant marketing hasn\u2019t been around that long so you might not be aware of its potential but your potential millennial client certainly does! According to HuffPost, \u201cInfluencer marketing is simply the act of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand.\u201d<\/span> <span style=\"font-weight: 400;\">It\u2019s no secret that people turn to the Internet for food recommendations. A good word from influencers can bring many customers in who otherwise wouldn\u2019t even think to visit your restaurant. Do your research, find out who your influences are, and invite them in! Do expect lots of selfies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5>Reach out to your local bloggers<\/h5>\n<p><span style=\"font-weight: 400;\">Marketing is a team sport, you simply can\u2019t do it alone. Well, you can, but your effort will produce much smaller results. Find out who your local bloggers are and start collaborating with them. Unlike your influencers, whose main objective is to capture the moment with a good image, the blogger\u2019s primary tool is words. There are many sites where they can post their thoughts, and they do! Established bloggers have a following that expects new content periodically so the relationship will benefit both sides. You get free press, they get fresh content &#8211; a win-win!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5>Grow your database<\/h5>\n<p><span style=\"font-weight: 400;\">You have plenty of opportunities to collect customer data, like email addresses, that you can later use to entice <a href=\"https:\/\/posbistro.com\/blog\/how-to-encourage-customer-loyalty-in-the-fast-casual-restaurant-industry\/\">the customer to come back<\/a>. And it&#8217;s not as hard as you think. Whether it&#8217;s a free meal, glass of wine, or a scoop of ice cream, customers will more likely give you their contact info if they feel like they\u2019re getting something back. Put a form on your website, keep a record of called in orders, have customer cards ready to be filled out at the table, keep a list of your followers on social channels and from time to time, send them a promotional message.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5>Update your website<\/h5>\n<p><span style=\"font-weight: 400;\">Same as with fashion trends that come and go, website design undergoes a transformation from time to time. Simply, if you want to stay relevant, you need to keep up with the latest trends. Many times, your website is the \u201cface\u201d of your restaurant, it\u2019s the first time people come in contact with your brand. If you don\u2019t make a good impression, they will not visit your physical location. Invest in a good web designer for a completely custom look and feel or try a free template from <\/span><a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WordPress.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any great marketing ideas for restaurants? Share them with us!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take the road less traveled if you want to be successful in the culinary world. Surprise your guests with new<\/p>\n","protected":false},"author":3,"featured_media":7551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21,23,29],"tags":[],"class_list":["post-7534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-marketing","category-pizzeria","category-restaurant"],"_links":{"self":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/comments?post=7534"}],"version-history":[{"count":7,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7534\/revisions"}],"predecessor-version":[{"id":7548,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7534\/revisions\/7548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/media\/7551"}],"wp:attachment":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/media?parent=7534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/categories?post=7534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/tags?post=7534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}