{"id":7744,"date":"2018-05-21T14:07:38","date_gmt":"2018-05-21T14:07:38","guid":{"rendered":"https:\/\/posbistro.com\/blog\/?p=7744"},"modified":"2018-06-04T11:34:06","modified_gmt":"2018-06-04T11:34:06","slug":"partnering-with-food-delivery-apps-like-uber-eats-or-deliveroo","status":"publish","type":"post","link":"https:\/\/posbistro.com\/blog\/partnering-with-food-delivery-apps-like-uber-eats-or-deliveroo\/","title":{"rendered":"Partnering with food delivery aggregators like Just Eat, UberEats, Deliveroo or Grubhub"},"content":{"rendered":"<h4><span style=\"font-weight: 400;\">How to use these tools as a revenue-generating engine for your restaurant?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Digital technologies are rapidly changing the food delivery industry. Customers more and more use apps and websites to order their food. Food delivery apps emerged to cater to the needs of customers to have all cuisines and local restaurants in one place, ready to be delivered to them with one click.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Food delivery apps are also useful to restaurant owners. They lower the cost of entering the delivery market for restaurants. They allow restaurants to have all food delivery operations outsourced and get over with. And finally,\u00a0they\u00a0<\/span><span style=\"font-weight: 400;\">are helping restaurant owners to reduce the costs of drawing more customers to their establishments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this help is not offered for free.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two kinds of food delivery app services. These are:<\/span><\/p>\n<p><b>\u2013 Restaurant aggregators<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These kinds of sites often list restaurants within a specific range or geographical region. Also, the sites that narrow down customers\u2019 searches to restaurants that only offer delivery and pickup services are a child category of this kind. The most common aggregators of this type are:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.takeaway.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Takeaway.com<\/span><\/a><span style=\"font-weight: 400;\"> (serving Central Europe and Asia), <\/span><\/li>\n<li><a href=\"https:\/\/www.menulog.com.au\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Menulog<\/span><\/a><span style=\"font-weight: 400;\"> (serving Australia).<\/span><\/li>\n<\/ul>\n<p><b>\u2013 Delivery services:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">These kinds of sites will also deliver food to the customer in addition to listing your restaurant as an associate. The most common aggregators of this type are: <\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.just-eat.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Just Eat<\/span><\/a><span style=\"font-weight: 400;\"> (serving Europe, North America, Australia, New Zealand, and Latin America under iFood brand.), <\/span><\/li>\n<li><a href=\"https:\/\/deliveroo.co.uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Deliveroo<\/span><\/a><span style=\"font-weight: 400;\"> (serving Europe, Australia, and Asia),<\/span><\/li>\n<li><a href=\"https:\/\/www.grubhub.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GrubHub<\/span><\/a><span style=\"font-weight: 400;\"> (serving the UK and the US), <\/span><\/li>\n<li><a href=\"https:\/\/postmates.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Postmates<\/span><\/a><span style=\"font-weight: 400;\"> (serving US), <\/span><\/li>\n<li><a href=\"https:\/\/orderup.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Order up<\/span><\/a><span style=\"font-weight: 400;\"> (serving US), <\/span><\/li>\n<li><a href=\"https:\/\/www.doordash.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DoorDash<\/span><\/a><span style=\"font-weight: 400;\"> (serving US), <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/one-delivery.co.uk\" target=\"_blank\" rel=\"noopener\">One Delivery<\/a> (serving UK),\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.ubereats.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UberEats<\/span><\/a><span style=\"font-weight: 400;\"> (serving North and South America, Europe, Australia &amp; New Zealand, Asia, and Africa), \u00a0and <\/span><\/li>\n<li><a href=\"https:\/\/www.deliveryhero.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Delivery Hero<\/span><\/a><span style=\"font-weight: 400;\"> (serving Europe, Canada, Asia, Latin America, Australia, and the Middle East)<\/span><\/li>\n<li><a href=\"https:\/\/wolt.com\/\" target=\"_blank\" rel=\"noopener\">Wolt<\/a>\u00a0(serving North, Central, and Eastern Europe).<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The market seems to head towards aggregators owing part of the chain, food delivery or even food production.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>The characteristics of cooperation with food delivery aggregators<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7771\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/05\/18134448\/12.png\" alt=\"\" width=\"1000\" height=\"358\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/05\/18134448\/12.png 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/05\/18134448\/12-300x107.png 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/05\/18134448\/12-768x275.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00bb Third-party aggregators have already a well-established customer base and they do marketing on regular basis to drive traffic to their website.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means a lot of new potential customers for your restaurant are already on those third-party services. However, being noticed on those aggregators is not always easy. In most cases, they will charge you a premium for your establishment to show up on the first page of a search.\u00a0<\/span>For example on Just Eat platform \u201c<a href=\"https:\/\/www.justeatplc.com\/about-us\/our-business\" target=\"_blank\" rel=\"noopener\">promotional top-placements are listed in a clearly labeled sponsored slot at the top of search results in a particular postcode for a period of up to 12 weeks. The number of slots is limited and the restaurant must meet a certain quality and performance standards.<\/a>\u201d<\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00bb Some of them hire and manage the fleet of drivers.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be very useful because it saves on cost, risk and logistical headaches that come with managing a fleet of delivery drivers<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">However, the outsourced service is not always consistent. It is crucial to be able to guarantee the quality, temperature or state of the food after it leaves your restaurant. Remeber, if the food doesn\u2019t have the right taste or temperature due to poor delivery conditions, customers will blame the restaurant, not the delivery service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00bb They take a % fee of each order, that is usually agreed on per restaurant basis. This fee could range from 13% of sales for traditional delivery services, up to 30-40% for newer services such as UberEats.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The percentage of profit held by restaurant aggregators can make it difficult to find an upside.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00bb Apart from the % fee of every sale made through their platform, some aggregators also take a one-off connection fee.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Just Eat explains, these one-off connection fees are charged to cover the cost of hardware installed in the restaurant and the sales and onboarding process. Connection fees can range up to 1000$. <\/span><\/p>\n<p><strong>\u00bb Sometimes they tie you into a long-term contract or even ask for exclusivity, especially if you want to negotiate better prices. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00bb The proceeds from your orders made through this platforms usually don\u2019t go straight to your account.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can take even up to two weeks before you receive money from your orders. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00bb There are a limited or no personal interactions between your customers ordering through a third-party aggregator and you\/your employees.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having no personal interaction with customers it might be challenging to communicate your competitive advantages and values. For example, if one of your restaurant\u2019s <\/span><span style=\"font-weight: 400;\">differentiator <\/span><span style=\"font-weight: 400;\">is exceptional customer service and individual approach to the customer it might be difficult to transmit this advantage through a third-party online channel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h5><strong>Steps to help your restaurant see an increase in revenue from food delivery aggregators<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7767\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/05\/18133816\/21.png\" alt=\"\" width=\"1000\" height=\"358\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/05\/18133816\/21.png 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/05\/18133816\/21-300x107.png 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/05\/18133816\/21-768x275.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These steps will help your restaurant see an increase in revenue from food delivery aggregators and do away with all the stress that may arise with logistics around food delivery: <\/span><\/p>\n<h6><b>1. Choosing Your 3rd Party Aggregator Platforms<\/b><\/h6>\n<p><b>\u2192\u00a0 Diversify your revenue streams and choose carefully who you partner with. <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is best to research and to know which services offer the best terms and have the highest customer satisfaction rates.<\/span> You should carefully choose third-party aggregators to partner with. If the aggregator\u2019s logistics are insufficient, or the aggregator has partnered with other restaurants of the low quality of food, these shortcomings<span style=\"font-weight: 400;\"> would for sure impact your restaurant\u2019s image as well. <\/span><\/p>\n<p><b>\u2192\u00a0 Use multiple restaurant aggregators<\/b><span style=\"font-weight: 400;\"> that are popular in your area and in your target audience, <\/span><span style=\"font-weight: 400;\">especially the ones with the highest customer satisfaction rates.<\/span><\/p>\n<p><b>\u2192\u00a0 Try to find third-party aggregators that best suite the type of food offered by your restaurant.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As food delivery apps market is becoming more and more saturated, companies start to differentiate themselves by offering only healthy food, only vegan food options (<a href=\"https:\/\/www.happycow.net\/\" target=\"_blank\" rel=\"noopener\">HappyCow<\/a>), or late night deliveries (<a href=\"https:\/\/feasthq.com\" target=\"_blank\" rel=\"noopener\">Feast<\/a>). <\/span><\/p>\n<h6><b>2. Optimize Your Operations<\/b><\/h6>\n<p><b>\u2192\u00a0 Only pay for premium placement on the aggregator website during your slow times<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In most cases, food delivery aggregators will levy a fee for your restaurant to appear on the first page of search results. Although this might result expensive, it is a tool that helps you draw more customers to your restaurant. It is a good idea to optimize those expenses, for example, only pay premium placements during slow days or off-peak hours between lunchtime and supper time in order to seek extra business. These placements decisions are not permanent hence can be changed at any time.<\/span><\/p>\n<p><b>\u2192\u00a0 Use 3rd party platforms to gain recognition while raising your own awareness and brand loyalty.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that the returning customers don\u2019t go through platforms that charge high fees, but make orders directly at your property. This model would not work for all restaurants and not at all stages of growth, but you should be aiming to achieve it in the long term. <a href=\"https:\/\/posbistro.com\/blog\/food-delivery-system\/\" target=\"_blank\" rel=\"noopener\">Developing in-house food delivery capabilities<\/a> will require hiring <\/span><a href=\"https:\/\/posdriver.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a driver<\/span><\/a><span style=\"font-weight: 400;\"> and building your restaurant\u2019s online ordering platform (<\/span><a href=\"http:\/\/pages.posbistro.com\/directbistro-white-label-online-food-ordering-app\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">you could also use ready-to-use white label options<\/span><\/a><span style=\"font-weight: 400;\">). <\/span><\/p>\n<p><b>\u2192\u00a0 It is important to understand what it would cost you to do deliveries on your own as compared to getting one done by the aggregators<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to understand the cost of managing delivery yourself as opposed to outsourcing it to one of the 3rd party aggregators. And if you decide to work with drivers hired by aggregators, make sure to monitor the condition of food delivered to your customers. <\/span><span style=\"font-weight: 400;\">If the food doesn\u2019t have the right taste or temperature due to poor delivery conditions, customers will blame the restaurant, not the delivery service.<\/span><\/p>\n<p><b>\u2192\u00a0 Limit your deliveries to dishes that will travel best and save other specialties for in-house dining only. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Create a special delivery menu which will be limited to dishes that will travel best, and save other specialties for in-house dining only. You could even create a delivery-only dishes. <\/span><span style=\"font-weight: 400;\">In this case, you can guarantee customers of a good state of food ordered and a reasonable time for delivery.<\/span><\/p>\n<p><b>\u2192\u00a0 Ensure proper packaging doesn&#8217;t break or leak during transportation<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are packaging materials designed to keep meals in their original state. You wouldn&#8217;t want the number of customers to reduce because of the packaging. Packaging is very crucial since the customers will always blame the restaurant and not the delivery aggregator for a poor state of food delivered.<\/span><\/p>\n<h6><b>3. Ensure Great Customer Experience<\/b><\/h6>\n<p><b>\u2192\u00a0 Make sure to get your restaurant values through to customers. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">As there are no or limited personal interactions between your customers ordering through a third-party aggregator and you\/your employees, find ways in which you can reach your customers with a personal message. It could be a handwritten little note inside the meal box from the person preparing\/packaging the food or a small freebie item that goes along with customer\u2019s food preferences (for example a chocolate or muesli cake). <\/span><\/p>\n<p><b>\u2192\u00a0 Always update your customers via text or use a dedicated aggregator mobile app<\/b><span style=\"font-weight: 400;\"> t<strong>hat allows customers to track their orders in real-time.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give accurate delivery estimates based on where your driver is located at the time of a call. Most consumers consider the speed of delivery a key factor in satisfaction. If the customer has to reheat a bowl of soup, it creates a negative experience and will harm their perception of your food. <\/span><\/p>\n<p><b>\u2192\u00a0 Create an easy experience to customers through these food delivery aggregators<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main reason why people order food online is that they look for an easy and fast experience. The tiniest frictional points while ordering food might lead to customers seeking other options. Make sure you menu isn\u2019t too big so that your customers don\u2019t have to scroll through it endlessly. It is also a good idea to create a menu sets of items that are commonly bought together. This way you will spare your customers a few clicks. <\/span><\/p>\n<p><b>\u2192\u00a0 While getting many digital orders, look for ways to maintain the trend.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You will not only retain the current customers but also get many more from referrals. Strive to provide ways or <a href=\"https:\/\/posbistro.com\/blog\/how-to-encourage-customer-loyalty-in-the-fast-casual-restaurant-industry\/\" target=\"_blank\" rel=\"noopener\">loyalty programs<\/a> that would keep the customers coming and referring family and friends to order food from your establishment through a preferred aggregator or, even better, directly on your own platform. \u00a0<\/span><\/p>\n<p><b>\u2192\u00a0 If the volume of your pick-up orders increases dramatically, open up other outlets that can simply act as pick-up points that are distributed throughout your region<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can make pick-up more efficient for the restaurant\u2019s food delivery aggregator and more convenient for the guests. This is because it reduces the time taken for the food to reach the customers and would also mean that the food delivery aggregators will charge you lesser than usual.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>Icons made by\u00a0<a href=\"https:\/\/www.flaticon.com\/authors\/freepik\" target=\"_blank\" rel=\"noopener\">Freepik<\/a>\u00a0from\u00a0<a href=\"https:\/\/www.flaticon.com\/\" target=\"_blank\" rel=\"noopener\">www.flaticon.com.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to use these tools as a revenue-generating engine for your restaurant? Digital technologies are rapidly changing the food delivery<\/p>\n","protected":false},"author":3,"featured_media":7745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2082,19,23,29,31,2044],"tags":[],"class_list":["post-7744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-delivery","category-restaurant-management","category-pizzeria","category-restaurant","category-restaurant-technology","category-tips"],"_links":{"self":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/comments?post=7744"}],"version-history":[{"count":31,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7744\/revisions"}],"predecessor-version":[{"id":7796,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7744\/revisions\/7796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/media\/7745"}],"wp:attachment":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/media?parent=7744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/categories?post=7744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/tags?post=7744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}