{"id":7862,"date":"2018-06-07T15:12:46","date_gmt":"2018-06-07T15:12:46","guid":{"rendered":"https:\/\/posbistro.com\/blog\/?p=7862"},"modified":"2018-06-12T08:24:39","modified_gmt":"2018-06-12T08:24:39","slug":"food-truck-start-design-8-examples","status":"publish","type":"post","link":"https:\/\/posbistro.com\/blog\/food-truck-start-design-8-examples\/","title":{"rendered":"How To Start A Food Truck Business: Food Truck Design (+8 Examples)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">To have a successful food truck business, you need to efficiently systemize a variety of processes, <\/span><a href=\"https:\/\/posbistro.com\/blog\/how-to-start-food-truck-cost-breakdown\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">know your numbers<\/span><\/a><span style=\"font-weight: 400;\">, and have a great team. But even if you have all that down, there\u2019s one thing that can make or break you on the streets: food truck design. Let\u2019s explore your design options, analyze the costs and benefits, and see some real-life examples that are killing it.<\/span><\/p>\n<h5><strong>Vinyl Wrapping: The Professional Option<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Wrapping your food truck in professionally printed vinyl is the most stunning and crisp looking option. These wraps tend to be eye-catching and captivating, thanks to the ability to use bright colors and complex designs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The vinyl is also laminated, which protects the coloring from weathering and washing out from UV-rays. Generally, you can expect your vinyl to last between three and five years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This option, however, can end up being pretty expensive. Most vinyl wrapping companies charge between <\/span><a href=\"http:\/\/www.bostonfoodtruckblog.com\/food-truck-wraps\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$2,500 and $5,000<\/span><\/a><span style=\"font-weight: 400;\"> for this service, but many of them include the design and installation services as a part of this fee. But when you consider the vibrancy of the colors and lifespan, if you can afford to spend the money, do it.<\/span><\/p>\n<h5><strong>Saving Money On Wrap Design<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to save money but still have vinyl wrapping, you may be able to negotiate a lower price by having the design created by a third party, rather than the vinyl wrapping company. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you decide to go this route, we suggest using 99Designs, a design contest site, to have your wrapping professionally designed for somewhere between $300 and $800. They even have a pre-vetted section devoted entirely to <\/span><a href=\"https:\/\/99designs.com\/car-truck-van-wrap-design\/contests\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">car and truck wraps<\/span><\/a><span style=\"font-weight: 400;\">, which ensures you\u2019re not hiring a designer who\u2019s never done this before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also possible to only use a partial wrap that covers the bottom half of your truck, for example. Then you can use paint to finish off the upper half.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We <\/span><i><span style=\"font-weight: 400;\">never<\/span><\/i><span style=\"font-weight: 400;\"> suggest trying to install the wrap yourself. Sure, it may save you money, but you\u2019re bound to make mistakes that\u2019ll result in weird bubbles, wrinkles, or poorly cut areas. Always let the pro do this part.<\/span><\/p>\n<h5><strong>How To Wrap Your Food Truck In Vinyl<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Vinyl wrapping occurs in three main steps, all of which can take a total of one to four weeks, depending on the availability of the wrapping company you\u2019re working with.<\/span><\/p>\n<ul>\n<li><b>Creation of the design<span style=\"font-weight: 400;\"> \u2014 Give your logo and design preferences to your design agency or wrap company and they\u2019ll create a few wrap design options for you to choose from.<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Production and printing<span style=\"font-weight: 400;\"> \u2014 Your complete wrap is professionally printed on large commercial vinyl printers and laminated to add an extra layer of protection.<\/span><\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Wrap installation<span style=\"font-weight: 400;\"> \u2014 An experience wrap installer attaches the wrap to your truck, carefully cutting when necessary to make the design flow into vehicle elements like windows, fenders, and rivets.<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the end, you have a visually stunning food truck that\u2019s sure to impress and attract customers.<\/span><\/p>\n<h5><strong>Vinyl Pros<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visually striking design<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vibrant colors possible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Design and installation often included<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3 year warranty often included<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3-5 year lifespan<\/span><\/li>\n<\/ul>\n<h5><strong>Vinyl Cons<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High cost<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Difficult to install<\/span><\/li>\n<\/ul>\n<h5><strong>Truck Paint: The Budget Option<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Few food trucks choose to use paint to brand their rig, but it can be an economical option for getting started on a smaller budget. Even when using strong outdoor paint, you can expect to pay half of what it would take for a vinyl wrap\u2014that is, if you\u2019re a good painter yourself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you\u2019re not so good with a paintbrush, you may want to hire a mural artist. While this can <\/span><a href=\"https:\/\/foodtruckempire.com\/uncategorized\/paint\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increase your expenses by $500 to $5,000<\/span><\/a><span style=\"font-weight: 400;\"> (thus, eliminating the financial benefits of going with paint), it does offer the ability to give your truck a hands-on artisan feel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Done right, painted trucks can be just as stunning and attractive, but, frankly, that\u2019s much harder to achieve and long-term maintenance is often a bigger struggle.<\/span><\/p>\n<h5><strong>How Bad Is A Bad Paint Job?<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">If you\u2019re really trying to be frugal with startup costs, the appeal of painting the truck yourself is completely understandable. But you must be careful\u2014poor paint jobs can cost you serious business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chris Kaye, the owner of <\/span><a href=\"https:\/\/www.facebook.com\/theatacolypsefoodtruck\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Atacolypse Food Truck<\/span><\/a><span style=\"font-weight: 400;\"> in Erie, Pennsylvania, says that his low-budget paint job was hurting his business\u2014but it wasn\u2019t clear until he bit the bullet and added a vinyl wrap to his truck.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">I went and had it wrapped and we immediately doubled our followers (on Facebook).<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">He also says calls about partnerships and events significantly increased after the wrap was installed, which led to a big boost in business overall.<\/span><\/p>\n<h5><strong>Pros<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lower cost<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Artisan hand-painted appeal<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">DIY team-building exercise<\/span><\/li>\n<\/ul>\n<h5><strong>Cons<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Higher probability of mistakes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Still expensive to outsource painting to pros<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More long-term maintenance<\/span><\/li>\n<\/ul>\n<h5><strong>8 Stellar Examples Of Effective Food Truck Design<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Designing a food truck isn\u2019t something that happens in an afternoon. As you\u2019re about to see, these food trucks have been thoughtfully designed to maximize sales and attraction by making sure to stick to a few key design concepts:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A clearly visible logo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contrasting colors and shapes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Thematic text and images<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Displayed contact information<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s see them in action.<\/span><\/p>\n<h6><strong>1. The Rocket, Phoenix, USA<\/strong><\/h6>\n<figure id=\"attachment_7866\" aria-describedby=\"caption-attachment-7866\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.whiskeydesign.com\/work\/rocket-pizza-truck\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7866 size-full\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120512\/food-truck-design-rocket-2.jpg\" alt=\"\" width=\"1000\" height=\"480\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120512\/food-truck-design-rocket-2.jpg 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120512\/food-truck-design-rocket-2-300x144.jpg 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120512\/food-truck-design-rocket-2-768x369.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-7866\" class=\"wp-caption-text\">Source: WhiskeyDesign<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Possibly the most photographed food truck on the internet, The Rocket\u2019s stunning view into the wood-fire stove and kitchen doesn\u2019t require a colorful wrap to capture your attention. The contrast between big truck and picturesque pizza kitchen gets the job done well enough.<\/span><\/p>\n<h6><strong>2. Coy Food Truck, London, England<\/strong><\/h6>\n<figure id=\"attachment_7867\" aria-describedby=\"caption-attachment-7867\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.printmag.com\/branding\/7-ingenious-food-truck-designs\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7867 size-full\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120550\/Food-Truck-Design-Coy-Food-2.jpg\" alt=\"\" width=\"1000\" height=\"371\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120550\/Food-Truck-Design-Coy-Food-2.jpg 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120550\/Food-Truck-Design-Coy-Food-2-300x111.jpg 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120550\/Food-Truck-Design-Coy-Food-2-768x285.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-7867\" class=\"wp-caption-text\">Source: PrintMag<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Sushi. You can tell from a mile away. It\u2019s cute, looks well put together, and simple enough on the outside to be affordable.<\/span><\/p>\n<h6><strong>3. Smorgasburger, Atlanta, USA<\/strong><\/h6>\n<figure id=\"attachment_7874\" aria-describedby=\"caption-attachment-7874\" style=\"width: 965px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.behance.net\/gallery\/8843183\/Smorgasburger-Food-Truck\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7874 size-full\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07132657\/Food-Truck-Design-smorgasburger.jpg\" alt=\"\" width=\"965\" height=\"364\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07132657\/Food-Truck-Design-smorgasburger.jpg 965w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07132657\/Food-Truck-Design-smorgasburger-300x113.jpg 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07132657\/Food-Truck-Design-smorgasburger-768x290.jpg 768w\" sizes=\"auto, (max-width: 965px) 100vw, 965px\" \/><\/a><figcaption id=\"caption-attachment-7874\" class=\"wp-caption-text\">Source: Karli Tomaselli on Behance.net<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While the featured cuisine of this truck is clearly communicated, it\u2019s not terribly in-your-face. The contrast between the lower and upper sections highlights the logo and demonstrates an effective way to use a half-wrap and still look professional.<\/span><\/p>\n<h6><strong>4. Monster PBJ, Houston, USA<\/strong><\/h6>\n<figure id=\"attachment_7882\" aria-describedby=\"caption-attachment-7882\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.houstonfoodtruckreviews.com\/2013\/07\/monster-pbj-classic.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7882 size-full\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07150421\/Food-Truck-Design-monster-pbj1.jpg\" alt=\"\" width=\"1000\" height=\"364\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07150421\/Food-Truck-Design-monster-pbj1.jpg 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07150421\/Food-Truck-Design-monster-pbj1-300x109.jpg 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07150421\/Food-Truck-Design-monster-pbj1-768x280.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-7882\" class=\"wp-caption-text\">Source: CBS and www.houstonfoodtruckreviews.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The color scheme is perfectly evocative of a classic PB&amp;J sandwich, but the design goes further to specify what makes the business different with words like \u201cfresh nut butter\u201d and \u201clocal jam\u201d. You know it\u2019s making you curious about how good a PB&amp;J can actually be.<\/span><\/p>\n<h6><strong>5. Big Wave Shrimp, Hawaii, USA<\/strong><\/h6>\n<figure id=\"attachment_7870\" aria-describedby=\"caption-attachment-7870\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.facebook.com\/bigwaveshrimp\/photos\/a.724295164371262.1073741830.652335081567271\/1021335871333855\/?type=3&amp;theater\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7870 size-full\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120823\/Food-Truck-Design-big-wave-shrimp.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120823\/Food-Truck-Design-big-wave-shrimp.jpg 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120823\/Food-Truck-Design-big-wave-shrimp-300x150.jpg 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07120823\/Food-Truck-Design-big-wave-shrimp-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-7870\" class=\"wp-caption-text\">Source: Big Wave Shrimp<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">This hand-painted truck doesn&#8217;t look as crisp or clean as the other vinyl examples, but it still feels appropriate for a Hawaii-based truck. It\u2019s a strong example of how the handmade visual mood can really vibe with the target customer.<\/span><\/p>\n<h6><strong>6. Happy Eating, Nashville, USA<\/strong><\/h6>\n<figure id=\"attachment_7876\" aria-describedby=\"caption-attachment-7876\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.nashvillescene.com\/food-drink\/article\/13038693\/first-bite-happy-eating-food-truck\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7876\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07134338\/Food-Truck-Design-happy-eating.jpg\" alt=\"\" width=\"1000\" height=\"295\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07134338\/Food-Truck-Design-happy-eating.jpg 1400w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07134338\/Food-Truck-Design-happy-eating-300x89.jpg 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07134338\/Food-Truck-Design-happy-eating-768x227.jpg 768w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07134338\/Food-Truck-Design-happy-eating-1024x302.jpg 1024w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-7876\" class=\"wp-caption-text\">Source: NashvilleScene<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Now here\u2019s some clear marketing: \u201cyummy Japanese food on the go\u201d. There\u2019s absolutely nothing to interpret from the design or language\u2014the cuisine is clear as day. And not to mention it just feels unassuming and fun.<\/span><\/p>\n<h6><strong>7. The Chairman, San Francisco, USA<\/strong><\/h6>\n<figure id=\"attachment_7880\" aria-describedby=\"caption-attachment-7880\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/sf.eater.com\/2010\/5\/21\/6732573\/chairman-baos-buns-now-served-with-side-of-controversy\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7880 size-full\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07140845\/Food-Truck-Design-chairman-bao1.jpg\" alt=\"\" width=\"1000\" height=\"309\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07140845\/Food-Truck-Design-chairman-bao1.jpg 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07140845\/Food-Truck-Design-chairman-bao1-300x93.jpg 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07140845\/Food-Truck-Design-chairman-bao1-768x237.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-7880\" class=\"wp-caption-text\">Source: SF Eater<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The vinyl clearly indicates some style of Asian cuisine, and the logo seals the deal by clarifying the primary offering is a bao bun, a Chinese BBQ bread roll. Try driving next to this one and <\/span><i><span style=\"font-weight: 400;\">not <\/span><\/i><span style=\"font-weight: 400;\">looking over at least three times.<\/span><\/p>\n<h6><strong>8. Inbocca, Sydney, Australia<\/strong><\/h6>\n<figure id=\"attachment_7878\" aria-describedby=\"caption-attachment-7878\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.facebook.com\/inbocca\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7878 size-full\" src=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07134703\/Food-Truck-Design-Inbocca.jpg\" alt=\"\" width=\"1000\" height=\"385\" srcset=\"https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07134703\/Food-Truck-Design-Inbocca.jpg 1000w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07134703\/Food-Truck-Design-Inbocca-300x116.jpg 300w, https:\/\/posbistro-safe-blog.s3.eu-west-1.amazonaws.com\/up\/2018\/06\/07134703\/Food-Truck-Design-Inbocca-768x296.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-7878\" class=\"wp-caption-text\">Source: Inbocca<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The logo and contact info are clearly visible on multiple sides of the truck. And that red checkered pattern\u2014it\u2019s unmistakable as the classic Italian tablecloth. It\u2019s simple, yet striking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Designing a truck that attracts customers is just the beginning of establishing an efficient, profitable food truck business. To ensure sure your customers have a great time once you\u2019re up and running, you also need to carefully design your customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engage with customers, offer loyalty rewards, and facilitate a smooth ordering process with <\/span><a href=\"https:\/\/posbistro.com\/blog\/how-to-start-food-truck-cost-breakdown\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">POSBistro<\/span><\/a><span style=\"font-weight: 400;\">, the point of sale platform we\u2019ve created specifically with food trucks in mind. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To have a successful food truck business, you need to efficiently systemize a variety of processes, know your numbers, and<\/p>\n","protected":false},"author":10,"featured_media":7892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-7862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodtruck"],"_links":{"self":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/comments?post=7862"}],"version-history":[{"count":15,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7862\/revisions"}],"predecessor-version":[{"id":7886,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/posts\/7862\/revisions\/7886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/media\/7892"}],"wp:attachment":[{"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/media?parent=7862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/categories?post=7862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/posbistro.com\/blog\/wp-json\/wp\/v2\/tags?post=7862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}