Sell food online through your own channels – via Facebook or your website
New restrictions have introduced another catering lockdown – restaurateurs can only sell their dishes for takeaway or delivery, while guests cannot eat in premises. Currently, good communication with customers and online sales channels are worth their weight in gold!
Use what you have to increase your sales
The entire catering industry is now asking itself questions: how to survive during the lockdown, what to do to fulfill more orders and how to derive the greatest profits from them?
First of all – don't give up!
Secondly, take advantage of the tools you have at hand and start using them as your own online sales channel.
Place a menu on your website
Does your restaurant have a website? Start selling your dishes through it!
Place a current menu on your website, allowing customers to place and pay for their orders online. Simply use our special Virtual Menu plugin . A tab with your menu will appear on the website, which you can edit at any time. Additionally, orders will automatically be transferred to your POS system, making them quick and easy to process.
How do I get started with Virtual Menu?
It's very simple - just paste a piece of HTML code that we provide you with onto the page, create a menu, add photos and that's it! It's best if you pass this task on to your IT specialist or programmer who manages your website - we'll send them a complete guide on how to do it.
Collect orders via the venue's Facebook profile
Your restaurant has a Facebook page? Why not use it to boost sales? After all, it's the best place to connect with your customers! Post links to your menu on social media and direct your followers to where they can place their order! Our Link Menu tool makes it possible.
How does the Link Menu work?
If you don't have your own website, we'll provide you with a page on our domain where you can host your menu. We'll also provide a special link to this menu, which you can post on Facebook. Customers who follow your restaurant's profile will be able to click the link and be taken to the website, where they can conveniently place their order and pay.
All you have to do is share the link, e.g. in a new post, and encourage your fans to order takeaway or delivery! You definitely have your social media guy who can create buzz and promote new sales channels.
Keep in touch with your customers
Show your guests that you're here for them and show them ways they can support your business. Remember to let them know where they can order your food from. If you don't tell them, how will they know? Mention on your restaurant's profile that orders are keeping you open during these difficult times. Encourage them to order through your website or through a link on Facebook.
If you want to become independent from large portals that charge significant commissions and take advantage of available channels, check out the Virtual Menu offer.
